Legacy brands are struggling. The hand-to-hand combat for advantage has become a zero-sum game - producing small share gains and losses but nothing to bring about sensational new growth. This book shows why businesses, marketers and entrepreneurs need to break free from their 'mainstream inhibition' and turn their attention to the margins - to confront, evaluate and embrace the 'strangeness' of behaviours, ideas and ways of life at the fringes. Why? Because marginal behaviours can break through and take off. They can go mainstream. They can unleash 'consumer-driven distruption', promoting new innovation, new routes to market, new winners and losers - and new growth. Using original research and analysis of the brands that have successfully backed marginal behaviours, From Marginal to Mainstream provides a framework for understanding and evaluating this non-obvious, untapped potential. Marginal behaviours may be unpromising, untested, weird, even sometimes repulsive - yet they can point the way to the future. Today's margins are tomorrow's pot of gold - if you know where and how to look.

Lecturing remains the staple teaching technique for most professionals in HE. Lecturing can be a chore, a terror or an exhilarating experience. One thing that is certain: for students, good lecturing shows, is expected and pays dividends. This book does not deal with the dry theory of lecturing, but rather it brings together the advice, experience and guidance of many experienced successful lecturers from the UK, US and Australia & NZ, who together provide stimulating and motivating practical examples of how to improve lecturing technique and confidence. Written for less experienced lecturers seeking to improve their lecturing, and those with more experience who want to develop their skills further, this book is outcomes focussed and covers a range of key lecturing issues.

Lecturing remains the staple teaching technique for most professionals in higher education. Lecturing can be a chore, a terror or an exhilarating experience. One thing that is certain: for students, good lecturing shows, is expected and pays dividends.This book does not deal with the dry theory of lecturing, but rather it brings together the advice, experience and guidance of many experienced successful lecturers from the UK, US, Australia and New Zealand. Together they provide stimulating and motivating practical examples of how to improve lecturing technique and confidence. Written for less experienced lecturers seeking to improve their lecturing, and those with more experience who want to develop their skills further, this book is outcomes focused and covers a range of key lecturing issues.

Legacy brands are struggling. The hand-to-hand combat for advantage has become a zero-sum game - producing small share gains and losses but nothing to bring about sensational new growth. This book shows why businesses, marketers and entrepreneurs need to break free from their 'mainstream inhibition' and turn their attention to the margins - to confront, evaluate and embrace the 'strangeness' of behaviours, ideas and ways of life at the fringes. Why? Because marginal behaviours can break through and take off. They can go mainstream. They can unleash 'consumer-driven distruption', promoting new innovation, new routes to market, new winners and losers - and new growth. Using original research and analysis of the brands that have successfully backed marginal behaviours, From Marginal to Mainstream provides a framework for understanding and evaluating this non-obvious, untapped potential. Marginal behaviours may be unpromising, untested, weird, even sometimes repulsive - yet they can point the way to the future. Today's margins are tomorrow's pot of gold - if you know where and how to look.

Maintaining the practical and interactive focus of the series, this book features a collection of case studies of best practice from around the world, covering different situations, environments and course types. They include key areas such as skills, research, supervision and curriculum change and development, support services, implementing change, leadership, quality assurance and improvement and accreditation. The studies are presented in such a way as to encourage readers to engage in critical reflection. After each one, its author provides a thorough analysis of the case, teasing out key issues and providing links to research and experience in the area.

At the core of this book is an inspiring ideal: that for both commercial and social reasons, brands need the courage to stand for something, rather than responding to the latest consumer whim. Faced with crowded markets, flat growth and growing consumer cynicism, brand marketers are looking for ways to deepen the emotional connection between brands and consumers. Through interviews and case studies, Creating Passion Brands demonstrates how belief-led brands like Google, Innocent, Zara and Camper have outstripped the growth of their peers by igniting passion among employees and consumers alike. They are passion brands and show the way forward for marketing in the 21st century. Drawing on the very latest academic research and Millward Brown's unique global research into brand value, this book reveals a systematic approach to the business of creating a passion brand from an existing brand. Always vivid and often contentious, Creating Passion Brands explores what really counts at the heart of branding today.

The New Walford highlights the best resources to use when undertaking a search for accurate and relevant information, saving you precious time and effort. For those looking for a selective and evaluative reference resource that really delivers on its promise, look no further. In addition to print sources, The New Walford naturally covers an extensive range of e-reference sources such as digital databanks, digital reference services, electronic journal collections, meta-search engines, networked information services, open archives, resource discovery services and websites of premier organizations in both the public and private sectors. But rather than supplying a list of all available known resources as a web search engine might, The New Walford subject specialists have carefully selected and evaluated available resources to provide a definitive list of the most appropriate and useful. With an emphasis on quality and sustainability the subject specialists have been careful to assess the differing ways that information is framed and communicated in different subject areas. As a result the resource evaluations in each subject area are prefaced by an introductory overview of the structure of the relevant literature. This ensures that The New Walford is clear, easy-to-use and intuitive. Editorial Board Chair: Ray Lester Peter Clinch; Helen Edwards; Heather Dawson; Susan Tarrant Subject Specialists Wendy Buckle; Patricia Budgen; Peter Chapman; Sheila Corrall; Jonathan Cowley; Heather Dawson; Gillian Dwyer; Tracey Ellis; Gwyneth Price; Lynne Seddon; Angela Upton Compiled by leading subject specialists from internationally renowned organizations, Volume 2 covers 15 broad subject groupings: Social Sciences (generic) Psychology Sociology Social Work & Social Welfare Politics Government Law Finance, Accountancy & Taxation Industries & Utilities Business & Management Education & Learning Sport Media & Communications Information & Library Sciences Tools for Information Professionals.

The book you can trust to guide you through your career in the early years, as the expert authors share tried and tested techniques in a range of early years settings. For this new edition, Jennifer Colwell and Amanda Ince have drawn together an expert author team to bring you guidance from top practitioners that is both cohesive and that continues to evolve to meet the needs of today's early years practitioners. It is designed for trainees whether in universities or early years settings and looks across the full early years spectrum, from birth to 8 years old. Reflective Teaching in Early Education uniquely provides two levels of support: - Practical, evidence- based guidance on key early years issues - including relationships, behaviour, inclusion, curriculum planning and learning, and teaching strategies - Evidence- informed 'principles' and 'concepts' to help you to understand the theories informing practice, offering ways for you to continue to develop your skills and understanding of early years practice in early childhood education and care New to this edition: - Case Studies which illustrate the impact Reflective Teaching can have on your practice and your setting - New Reflective Activities - Updated references and guidance on Key Readings - Updates to reflect recent changes in curriculum and assessment across the UK reflectiveteaching.co.uk provides a treasure trove of additional support. Readings for Reflective Teaching in Early Education, the supporting 'portable library' volume, is signposted throughout this book and provides convenient access to key texts.

A heartbreaking and moving true story of two sisters separated at birth, and their journey towards finding each other, celebrating the true meaning of family. Helen Edwards grew up in a pit village in Tyneside in the post-war years, with her gran, aunties and uncles living nearby. She felt safe with them, but they could not protect her from her neglectful mother and violent father. Behind closed doors, she suffered years of abuse. Sometimes she talked to an imaginary sister, the only one who understood her pain. Jenny was adopted at six weeks and grew up in Newcastle. An only child, she knew she was loved, and with the support of her parents she went on to become a golfing champion, but still she felt that something was missing. . . Neither woman knew of the other's existence until, in her fifties, Jenny went looking for her birth family and found her sister Helen. Together they searched for the truth about Jenny's birth - and uncovered a legacy of secrets that overturned everything Helen thought she knew about her family. Happily, they also discovered that they were not just sisters, they were twins. Inspirational and moving, My Secret Sister by Helen Edwards and Jenny Lee Smith, is the story of two women brave enough to confront their past, and strong enough to let love not bitterness define them.

The book you can trust to guide you through your career in the early years, as the expert authors share tried and tested techniques in a range of early years settings. For this new edition, Jennifer Colwell and Amanda Ince have drawn together an expert author team to bring you guidance from top practitioners that is both cohesive and that continues to evolve to meet the needs of today's early years practitioners. It is designed for trainees whether in universities or early years settings and looks across the full early years spectrum, from birth to 8 years old. Reflective Teaching in Early Education uniquely provides two levels of support: - Practical, evidence- based guidance on key early years issues - including relationships, behaviour, inclusion, curriculum planning and learning, and teaching strategies - Evidence- informed 'principles' and 'concepts' to help you to understand the theories informing practice, offering ways for you to continue to develop your skills and understanding of early years practice in early childhood education and care New to this edition: - Case Studies which illustrate the impact Reflective Teaching can have on your practice and your setting - New Reflective Activities - Updated references and guidance on Key Readings - Updates to reflect recent changes in curriculum and assessment across the UK reflectiveteaching.co.uk provides a treasure trove of additional support. Readings for Reflective Teaching in Early Education, the supporting 'portable library' volume, is signposted throughout this book and provides convenient access to key texts.

Protecting Young Children is a practical and accessible guide that provides answers to many of the questions early years practitioners commonly have about safeguarding children. It includes: information about child abuse advice on how to respond to concerns updated material on the statutory framework guidance on management and support - including recruitment and whistleblowing suggestions for building a relationship with families that may help to prevent child abuse simple interactive exercises for individuals and groups. This book is the ideal introduction to this important subject, and is essential reading for any early years pracitioner.